CASE STUDY
Devon SportsLab
Candor partnered with Devon Energy to successfully launch the Devon SportsLab program. The kick-off event featured rival colleges, a pep-rally atmosphere and enough media to fill a press box.
The Client
Devon Energy is a leading U.S.-based independent energy company engaged in the exploration, production and development of oil and natural gas resources.
The Ask
Devon Energy is known as a major supporter of science, technology, engineering and math (STEM) education throughout its operating areas. Devon expanded its efforts to support STEM education by conceiving Devon SportsLab, a five-year series of sports clinics to help students understand the science behind their favorite sports.
Devon engaged Candor to execute the Super Bowl of press events to launch the program with earned media and public awareness.
The Campaign
The strategy for the press event was to create a game-day environment inside the Devon Rotunda and run a Devon SportsLab outside on the lawn.
Media had their own SportsLab-branded media passes, b-roll opportunities with the SportsLab, and access to a multi-box and a riser so they could easily see the stage for the press conference. Immediately following the formal presentation, media interviews were conducted in front of a SportsLab branded step-and-repeat.