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Explore industry insights and how Candor leverages them to drive results.
Candidly Speaking

Hot takes on industry and cultural trends? We got ’em. BONUS: Your brand might just learn a thing or two. Check out our latest videos below!

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  • Annie Davenport
How to Future-Proof Your Marketing Strategy in the Age of AI
AI isn’t coming, it’s here. AI is changing the way people search, shop and interact with brands. But instead of fearing the tech, smart marketers see this moment as an invitation to future-proof.
  • Alex Joseph
Your Target Audience Might Never Comment (and Why That’s Okay)
If you’ve ever posted something on social media that blew up with views but only received a handful of comments, you might’ve felt like you missed the mark. In reality, a lack of visible engagement doesn’t tell the full story.
  • Emma Tucker
How AI Could Change SEO … And What to Do About It
AI tools like ChatGPT are changing how people search for information — and how they find your business. There’s no need to panic, but it’s smart to start paying attention.
  • Andrea Myers
What Not to Say Right Now … And What to Say Instead
The stakes for internal communication are high, and the margin for error is thin. Here are 3 common missteps we see leaders make when the pressure’s on (especially during uncertain economic times).
  • Candor Blog
Personas with Purpose: Craft Messaging That Moves People 
A research-driven approach to audience insights can transform messaging, reduce bias and drive meaningful results. Learn how.
  • Andrea Myers
Bringing Humanity Back to Work 
Employees are becoming increasingly burnt out and disengaged. Business leaders must work to restore motivation, connection and dignity in the workplace. 
  • Ryan Drake
Four Marketing Mindsets to Ditch in 2025
Keeping up with technology is (relatively) easy. Shifting the way your brand thinks about marketing strategies takes a more concentrated effort.
Three Agencies, One Team
  • Candor Blog
Three Agencies, One Team: A Conversation with Salient President & CEO Tricia Ewald
Salient President & CEO Tricia Ewald shares how our unique integrated team of agencies delivers comprehensive solutions that go further, faster, and help clients exceed their goals.
Candor Building
  • Candor Blog
Candor Fuels Salient’s Recognition as Second-Fastest Growing Agency by ADWEEK
Salient was also named the fastest growing Midwest and women-led agency.
  • Candor Blog
Personas with Purpose: Craft Messaging That Moves People 
A research-driven approach to audience insights can transform messaging, reduce bias and drive meaningful results. Learn how.
  • Annie Davenport
How to Future-Proof Your Marketing Strategy in the Age of AI
AI isn’t coming, it’s here. AI is changing the way people search, shop and interact with brands. But instead of fearing the tech, smart marketers see this moment as an invitation to future-proof.
  • Alex Joseph
Your Target Audience Might Never Comment (and Why That’s Okay)
If you’ve ever posted something on social media that blew up with views but only received a handful of comments, you might’ve felt like you missed the mark. In reality, a lack of visible engagement doesn’t tell the full story.
  • Emma Tucker
How AI Could Change SEO … And What to Do About It
AI tools like ChatGPT are changing how people search for information — and how they find your business. There’s no need to panic, but it’s smart to start paying attention.
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