Insights
Explore industry insights and how Candor leverages them to drive results.
Hot takes on industry and cultural trends? We got ’em. BONUS: Your brand might just learn a thing or two. Check out our latest videos below!
- Candor Blog
Uncertainty doesn’t have to stall momentum. In fact, it’s often when smart marketing earns the biggest return.
- Annie Davenport
AI isn’t coming, it’s here. AI is changing the way people search, shop and interact with brands. But instead of fearing the tech, smart marketers see this moment as an invitation to future-proof.
- Alex Joseph
Your Target Audience Might Never Comment (and Why That’s Okay)
If you’ve ever posted something on social media that blew up with views but only received a handful of comments, you might’ve felt like you missed the mark. In reality, a lack of visible engagement doesn’t tell the full story.
- Emma Tucker
AI tools like ChatGPT are changing how people search for information — and how they find your business. There’s no need to panic, but it’s smart to start paying attention.
- Andrea Myers
The stakes for internal communication are high, and the margin for error is thin. Here are 3 common missteps we see leaders make when the pressure’s on (especially during uncertain economic times).
- Candor Blog
A research-driven approach to audience insights can transform messaging, reduce bias and drive meaningful results. Learn how.
- Andrea Myers
Employees are becoming increasingly burnt out and disengaged. Business leaders must work to restore motivation, connection and dignity in the workplace.
- Ryan Drake
Keeping up with technology is (relatively) easy. Shifting the way your brand thinks about marketing strategies takes a more concentrated effort.
- Candor Blog
Salient President & CEO Tricia Ewald shares how our unique integrated team of agencies delivers comprehensive solutions that go further, faster, and help clients exceed their goals.
- Candor Blog
A research-driven approach to audience insights can transform messaging, reduce bias and drive meaningful results. Learn how.
- Candor Blog
Uncertainty doesn’t have to stall momentum. In fact, it’s often when smart marketing earns the biggest return.
- Annie Davenport
AI isn’t coming, it’s here. AI is changing the way people search, shop and interact with brands. But instead of fearing the tech, smart marketers see this moment as an invitation to future-proof.
- Alex Joseph
If you’ve ever posted something on social media that blew up with views but only received a handful of comments, you might’ve felt like you missed the mark. In reality, a lack of visible engagement doesn’t tell the full story.
- Emma Tucker
AI tools like ChatGPT are changing how people search for information — and how they find your business. There’s no need to panic, but it’s smart to start paying attention.
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