Personas with Purpose: Craft Messaging That Moves People
A research-driven approach to audience insights can transform messaging, reduce bias and drive meaningful results. Learn how.
Three Agencies, One Team: A Conversation with Salient President & CEO Tricia Ewald
Salient President & CEO Tricia Ewald shares how our unique integrated team of agencies delivers comprehensive solutions that go further, faster, and help clients exceed their goals.
Candor Fuels Salient’s Recognition as Second-Fastest Growing Agency by ADWEEK
Salient was also named the fastest growing Midwest and women-led agency.
Q&A with Vice President Stacy Jobe
Stacy Jobe brings nearly 20 years’ experience as a strategic operations executive with a wealth of expertise in financial management, procedure creation, process optimization and team building.
Google Cookie Policy Shifts Focus to First-Party Data
With more consumers opting out of data collection, businesses must get creative to reach key audiences.
Advertising Challenges During Election Years
Media Buyer Carla Sparks breaks down why political ads causes chaos for other advertisers.
5 Ways Personas Impact ROI
Creating personas helps businesses save time and money. Learn how personas are essential for more effective messaging.
5 Questions to Turn Failures into Opportunities
Consistent learning distinguishes good teams from great teams. Here are five questions to help you and your team successfully navigate 2024.
PR Week Names Candor One of the Best Places to Work
Oklahoma agency Candor was honored among nine small firms nationally.
How to Manage Stress and Avoid Burnout at Work
Prioritizing mental health allows people to do their best work. Here are five steps to help you manage stress now.