Digital Strategies Can Boost Online Holiday Shopping
Businesses can take steps to elevate sales on Black Friday and Cyber Monday.
Bracing for the 2024 Election Cycle
Politics: should employers comment? Get the inside scoop from Candor President Ally Glavas.
How to Leverage the AI Craze
AI is all the rage with younger generations — but how can businesses use the craze to their advantage?
How to Cash In On the Google for Nonprofits Program
Paid search can be an expensive marketing channel, especially for those in the not-for-profit space — luckily, there’s a free option available via the Google for Nonprofits program.
4 Event Planning Mistakes to Avoid
Planning a corporate event can be a daunting task. Avoid these mistakes to ensure your guests have a great experience!
How Managers Can Prioritize Employee Wellness
The focus on stress levels and a positive work/life balance has never been greater. Is your company doing enough to protect employees’ mental health and retain top talent?
4 Things to Know About Google My Business Reviews
Knowing how to manage and optimize a Google My Business (GMB) listing — and how to solicit positive reviews — is crucial for any business owner.
How to Avoid Goldfish Syndrome
When the average person’s attention span is shorter than that of a goldfish, it can seem downright impossible to tackle that to-do list. Conquer your productivity woes with these tips from Team Candor.
The Power of Influencer and Affiliate Marketing
Modern word-of-mouth, third party content creators provide the community validation you may be missing.
The Skinny on TikTok
If your brand wants to reach the lucrative Gen Z audience, then a TikTok strategy is a must. Candor breaks down how this popular platform works to your advantage.